Are you a student looking to do an assignment about Ethical & Sustainable fashion? Welcome, you’re in the right place!
I’m so lucky to be frequently contacted by students exploring my favoutire topic in the world, however I often get a little swamped! This is why I have decided to create a page with a list of all my interviews so you can pick and choose any answers that are relevant to your assignment. If you don’t see something you can work with here, feel free to email me at email@example.com and I will do my absolute best to respond to 3 key questions.
- You’ve recently completed a degree in Branded Fashion Design , Congratulations! How do you hope to use this to create a more sustainable fashion industry? Thank you! Doing my degree for the last 3 years has helped me learn, grow and upskill in more ways than I can describe. It’s such a well rounded course in that I was able to study both the technical sewing/patternmaking/draping side as well as the business/branding side. There are so many different roles within the fashion industry and it’s not just limited to being a designer, which is great because I’ve never thought my greatest strength was designing anyway!
- Are innovative digital technology topics such as ‘internet of things’ (IoT) covered when completing such a degree, is this type of tech becoming standard practice?The courses at Billy Blue are constantly changing and evolving, which is one of the great things about it (adapt or die, right?) I took a subject called Fashion & Social Media which gave me so many great insights into the digital world of fashion and marketing.
- Can you describe how beneficial this technology, which among other things, is capable of offering transparency in the supply change and manufacturing processes, will be for the movement?There are so many exciting technological innovations in the works right now, especially with regards to block chain technology which will allow consumers to track the history of their garment from seed all the way to store. I also often turn to apps such as Good On You to help me gain quick insights into the ethical/sustainable standing of existing brands.
- Your feed emanates a vibe of responsibility, where has that desire to make the world a better place come from and what digital platforms have you relied on to achieve what you have to date? Ever since I was a little kid, I’ve been a humanitarian. So much of my joy comes from connecting with and helping people, so it’s no surprise to me that this passion has found it’s way into the work that I do. Instagram has literally changed my life and has allowed me to express myself and connect with people all over the world. I’ve tapped into the local and global Slow Fashion Movement through instagram, so I’d say it’s the platform I’ve relied on the most throughout my blogging journey so far.
- The journey to sustainable fashion is constantly evolving, can you describe the impact digital platforms have had in the last decade, in promoting and improving sustainability within the fashion industry? That’s a big question! I think the impact has been huge. The digital world is such an incredible resource for education and connecting communities. So many of the huge, life changing adventures I’ve been on have been initially discovered through the internet, for example I found the social enterprise group Social Starters via Escapethecity.org and next thing I know, I’m on a flight to Rio to volunteer and mentor a fashion designer in the favelas!
- In the era of Instagram influencers, do you think those influencers who are not conscious of, or at least not promoting the environmental impact of fast fashion consumption, are having a negative effect on creating a more sustainable world, or ultimately is it shining a light and forcing traditional fast fashion brands to be held accountable? I think that as we all become more aware of the impact that our current fashion system has on both people and the planet, those who aren’t consciously promoting and educating others will be left behind. If you have the power to influence, why wouldn’t you use it for the greater good? Promoting fast fashion isn’t cool and this became blindingly obvious when Misguided recently tried to promote a 1 pound bikini (check out this article by fellow blogger Eco Warrior Princess).
- The intimate and authentic nature of blogging allows a space for creativity and self-expression – you began your blog Unmaterial Girl in October 2015. How has this platform enhanced your involvement differently from say Instagram or Facebook? Having my own website/blog has allowed me a space online where I can write larger pieces than I could for Instagram or Facebook. Most of the action is over on Instagram, however when I’m moved to write I turn to my blog.
- Notably, you are recognised as one of the big names in the future of sustainable fashion nationally. Which platform/s helped you reach that level, and could you have achieved what you have so far, without the availability of such digital aids? Fun fact: I started out on Youtube! The Un-Material Girl was initially a youtube show, however the company that was producing it with me unfortunately went bankrupt, which is why I decided to go it alone and create a blog and instagram. Starting out on youtube really helped me shape my persona and personal brand. Instagram however has been the place that helped my blog skyrocket because it was so easy for me to directly connect with my community.
- Online streaming services like Netflix have spread awareness through documentaries such as The True Cost, while online marketplaces and social networks have closed a gap allowing a circular economy for fashion; without digital platforms supporting such advocacy, do you think the slow fashion movement would be as far spread? It’s hard to say, but maybe not. Seeing the True Cost was a pivotal moment in my slow fashion journey and one of the main catalysts that inspired me to change how I was living my life. It even made me decide to study fashion! Without the digital platforms I have utilised (netflix, youtube, instagram, facebook, google) I don’t think I could have had the impact or connected with so many people worldwide as I have.
- What role do you see digitalisation having in the future of sustainable fashion? I think that it will continue to be a very powerful force that binds us together, spreads awareness, offers inspiration, connects people and communities, inspires actions and educates the masses.
What do you think sustainable fashion means? To me, it’s about asking all the right questions. This could be things like “Where was this garment made?” and “Who made my clothes?” It’s also about trying to be as environmentally conscious at every step of the fashion process, from designing the garment, to buying it, to what happens when it’s no longer wearable. I am a huge fan of thrift shopping, and think it’s important to first look to what we already have available as opposed to churning out more of what we don’t need.
What do you think are the most important forms of sustainable fashion? I think that considering the materials and fabrics used to create garments are a great step to being more sustainable. For example, using natural fibres and fabrics like linen, organic cotton and silk as opposed to synthetics like polyester. There are so many exciting textiles being created at the moment and fashion science is an area that really interests me!
And what all goes into having a blog about sustainable fashion? It’s a lot of work! Constantly doing photoshoots, researching trends in sustainable and ethical fashion, writing interesting blog posts and championing new brands all takes time, but I do it because I truly love it and care about the cause.